Selections from @adagestat, the Ad Age data blog.
The American Consumer Project
Last fall I began a year long look at how changes in demographics and the economy are impacting the way we spend our money. In partnership with Esri and the Patchwork Nation, and with data from Pew, GfKMRI, Experian Simmons, ComScore, Ipsos and more, we are laying custom datasets through our county-level frameworks as well as interviewing 11 representative families to create a data-heavy, but narrative-driven package.
Why Brands Should Enable the New Dad
There's a gap between what dads and others think dads do as parents. What if brands let them make the decisions they think they're making?
83% Want Brands to Support Causes
Cause marketing is a small but growing slice of the sponsorship pie, which is largely dominated by sports-related sponsorship. IEG, a Chicago firm that helps brands and organizations find the right sponsorship partners, projects sponsorship spending will slow its growth, but still rise 4.9% in 2012.
Twin-conomics: 10 (Times Two!) Stats About How Fertility Is Creating a New Market
If it seems like there are more twins than there used to be, it's because there are. Here are 10 (time two!) top facts about twins and multiples and how this is creating a new market.
And the Population of the United States Is ...
The first big numbers from the 2010 Census were just released. The grand total of 308,745,538 residents represents a growth rate of 9.7% is the slowest is 70 years.
The Great Disappearance of Wealth
From 2008 to 2009, the U.S. lost 1.2 million households with income of more than $100,000. What does that mean, who do those householders represent and where are, or were they.
Study Brings New Meaning to the Words 'Media Diet'
If you had to surrender your cable, your mobile phone or internet, which would you choose? Well, 8% of respondents in our exclusive AdAge/Ipsos Observer study were having none of it -- saying they would rather forgo eating than give up a media consumption device.
27 Twitter-Ready Consumer Trends You Need to Know
Here are some Twitter-ready demographic and consumer trends with fairly serious marketing implications
Product Offerings Are Pretty Slim for Obese Consumers
The overweight are the one growing demographic marketers seem intent on largely ignoring. While it's not a problem that impacts all sectors it could present an opportunity for marketers to adapt to a changing consumer.
Why Gen X Won't Save Our Economy
A look at why we need Gen X to save us, and why they might not be up to the task.
When Top Earners Snap Their Wallets Shut, We All Feel It
This recession hit Americans in very different ways but the affluent, while not totally immune, felt far less impact than most consumers.